Branding SMS Marketing


What is Branded SMS Marketing?

Branded SMS advertising and SMS marketing approach to accumulate your logo. Let's go over that definition first.


Branding SMS marketing

What is SMS marketing?

SMS advertising and marketing is the use of SMS messages for advertising and marketing in your business enterprise. It is usually an SMS marketing campaign along with unique uses.

New product promotion:

Introduce your trendy commercial enterprise and merchandise to clients within side the manner they decide on with SMS messages in order that humans can understand extra approximately your commercial enterprise.

Marketing sports:

You can send SMS messages to reach your clients in time with competitive needs, regular promotion and various preferred sports. In this way, SMS messages can increase the effectiveness of sports, create additional profits.

Order complete hyperlink:

Send charge care, logistics care, refund care and different messages in important order factors to your clients. So that clients have great shipping and at the same time increase their order conversion rate.

Avoid purchaser loss:

Once they overlook or hesitate after adding an item to their cart, send personalized message signals to help your prospects reconsider their moves and avoid losing a buyer.

Improve repurchase rate:

Send care messages and preference messages to clients on festivals, member birthdays and different time nodes to increase person loyalty and increase repeat fee rate.

All right, after knowing what SMS advertising and marketing can do for you, let's dive into each other crash.


SMS marketing - Example

How to market your logo with SMS messages?

There are five steps to do:

Have an internet internet site:

It's the age of the internet. People search data online and they buy things from the internet. It is smart to have an internet site that presents the net approximately your business enterprise. So that other people can understand you approximately with a few clicks. A website is the entrance to your commercial business. You can save many images with one.

Build social systems:

Facebook, Twitter, YouTube are all the right systems on the way to introduce your commercial business. People cling to approximately those systems. They are also low on things they enjoy. Nowadays it is a must to have all kinds of social media to give you commercial business. Think approximately. When people search for your agency or product on Face book and couldn't find it. Instead, they discover different businesses that support the same causes as you. What will be the loss?

Create a purchaser database:

The customer database is what makes things go. To promote your brand with an SMS message, you need the phone numbers of the customers you want to send the messages to.

There are many ways to obtain customer information.

  1. You can conduct online or offline activities to collect information about people. In exchange, you offer them some discounts or small gifts.
  2. When people register on your website, this is a way to get valid phone numbers that you can put into your customer database.
  3. Joint activities with other merchants can be another good way to gather information about potential customers. For example, if you sell toys, you can organize joint activities with stationery merchants. You both share teenage customers.

Database - Example

Build an SMS marketing campaign:

As discussed in the first chapter, SMS marketing campaign has different ways to promote your brand.

  1. When a new product is launched, you can notify your customers using SMS messages. You can even send an MMS (Multimedia Messaging Service) to introduce your product for an impressive effect.
  2.  Send your customers holiday and birthday cards to make them feel good about themselves and your services. This way you can build closer relationships with your customers.
  3. If your business involves shipping a product, it is important that you send SMS messages to your customers along with each time node. Your customer would like to be informed about logistics updates. The advantage is the notification service via SMS.
  4. When your customer hesitates to pay, send them warning SMS messages to get them to take action. Loss is always possible for their hesitation. Sometimes people just need a nudge to make a decision, including a purchase decision.
  5. Treat your customers exclusively and differently. Reward old customers for their loyalty by offering them a special discount. Welcome new customers with a discounted offer. You can always find ways to serve your customers.

In addition to the above, there are many other ways to design an SMS marketing campaign. Just think outside the box. And always remember to serve your customers.

Please note that all of the above methods require the consent of your customers. Make sure you get them before you send anything to your customer.


SMS marketing campaign - Example

Send the right content:

Different content for different situations. Your content will serve every purpose.

Group your customers according to their age, gender, preferences, etc.

Always put the most important information up front so people know what it's about right away.

  1. Create a sense of urgency and get people to buy immediately.
  2. Include a link in your message that links to your website, social media, or shopping page.
  3. End with a call-to-action so people take action after reading your message.

Right content - Example

Conclusion:

SMS marketing can be a good helper to promote your brand if you use it smartly. More merchants have adopted this method because of its high open rate and low cost. Why not try it? To see the magic happen.

Advantages of SMS marketing:

The benefits of SMS marketing include:

  1. The personal nature of mobile phones makes SMS marketing a very powerful tool.
  2. Most people take their cell phones everywhere – which means they can be effective for time-sensitive messages.
  3. People tend to read virtually every text they receive - unlike junk mail, spam or advertisements, which can be ignored.
  4. These can be used with information from your customer relationship management system to target customers who have made previous purchases.

Potential disadvantages of SMS marketing:

Some of the disadvantages include:

Your message must be short - you don't have much space to convey it.

People react negatively to unwanted texts. Make sure you have their permission to send them text messages and that your SMS marketing complies with privacy and data protection rules. See privacy and data protection in direct marketing.

Due to the increase in scam messages, people are wary of replying to SMS messages. Under the E-Commerce Regulation, you are required to make it clear who the message is from, and commercial communications must be clearly identifiable as such. For more information, see online sales and the law.

Costs:

You will need to employ a mobile phone agency to send out the texts for you. Companies tend to price their services by packages - so check their delivery rates and make sure the support services are satisfactory. You can also brand your messages so you send messages from your company name, not just your number. The development of 4G (fourth generation) and smartphones, which have larger screens and can play music and video clips, has also made multimedia messaging service (known as MMS) possible.